Forum administrator | |
dahnny Forum administrator | Competitive analysis can be used to identify the strengths and weaknesses of both your businesss website and that of your competitors. Using this information can help you further improve, and capitalize on the weaknesses discovered in your competition. Analyzing your competition should be something all business and site owners should be doing, but unfortunately, this isnt the case. To improve your website to be as good as your competitors, you should devote the time and effort needed to analyze them. Why should you be interested in competitive analysis? Though you might think youre ranked number one for the search results of all your important keywords, there would always be another site that might look insignificant to you but is capitalizing on your websites weaknesses. A competitive analysis allows you to take a wider view of the situation and identify not just your competitors strengths and weaknesses, but also yours, even before your competitor notices them. This knowledge can serve as a roadmap for you and would enable you to improve your search rankings and the user experience for the visitors to your website. Who are your competitors? Its shocking to some that their biggest competitors arent usually the ones they have in mind. Most times your biggest competitors are the websites that lack ranking on the money keywords. But could be making deep progress in other keywords. To identify the competitors to focus on, its imperative that you examine specialization and not just general terms. If you do not do this, you could be missing out on a considerable amount of traffic and conversion. Consider the segments they dominate and determine the level of importance that segment has to your website. Though sometimes, you would want to identify competitors that may rank above you in the Search Engine Results Page (SERPs) but are not true competitors, and also identity does that might not be as important for you to outrank when compared to others. Sometimes its just not worth the time investment. Here are some of the steps you can take to perform a competitive analysis. Find the keyword Gaps on your website. Give deep attention to the keywords youre already ranked for, but still lag behind your competitors. And ask yourself these questions.
Once you identify these gaps, be sure to work on closing them. What is needed to be done on your sure so you can have pages targeting those individual keywords? Discover your competitors popular pages. You must know the most popular pages on your competitors websites. Take note of these questions.
Never assume you can guess which pages are the most popular. Check more Blog articles and stay up to date Identify your competitors strengths and weaknesses. Find out the differences between strengths and weaknesses between you and your competitors? What do they excel at and what are your weaknesses? Every website has a weakness, even popular ones like Amazon. In case it starts to prove too difficult to identify your websites weaknesses, talking to your employees and visitors/customers would help to give deep insights. You also need to think about the things you believe are your strengths and check if these strengths are learned in your competitors. Also, identify their weaknesses and see how you can take advantage of them. Credit: Competitive analysis |
ATENCIÓN: Este tema no tiene actividad desde hace más de 6 MESES, te recomendamos abrir un nuevo tema en lugar de responder al actual |
Opciones: |
Permisos: TU NO PUEDES Escribir nuevos temas TU NO PUEDES Responder a los temas TU NO PUEDES Editar tus propios mensajes TU NO PUEDES Borrar tus propios mensajes |